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127 Cards in this Set

  • Front
  • Back

Pharmacists role defined (1922-1969)

Pharmacists were prohibited from discussing therapies with patients

1998 role

the pharmacist practice activity classification




pharmacist role is moving away from product driven to educcation and counseling

why is communication important

every facet of our lives is affected by our ability or inability to relate with others

personal and environmental barriers to effective communication

effective questioning skills




assertiveness




conflict management




listening




empathic ocunseling

every ... or ... patient who recieves a presecription is likely to

every second or third patient who receives a prescription is likely to use it incorrectly

result of inproper medication use

prolongation of illness




increase in severity of illness




increase in medical costs

patient-professional communication

establishes ongoing relationships




provides exchange of information

patient pharmacist communication establishes a relatinship

first a foundation is formed, followed by making therapy goals, focuses on patient needs




the pharmacist as a health coach

information essential to asses: .... to medication therapy

compliance

patient's... ...

patient's health condition

success is where there is

effective exchange of information

5 pears of patient centered medical care

understanding social, psychological and biomedical factors related to the illness




understanding patient' unique experience of illness "personal meaning"




involve patient in discussion and decision making




promotion of therapeutic alliance




awarness of provider's own behavior

reasons to encourage patient's to share their experiences with medication treatment

unanswered questions




misunderstandings




problems with therapy




self monitor their response




making their own decisions

key points


1. establish effective... ... ...


2. patient is the ... ... .. ... ... ...


3. communication skills can foster formation of .. ... ... .. ...


4. Effective commnication increases the chances of ... ... ... ...

establish effective relationship with patients




patient is the focus of the medication use process




communication skills can foster formation of trusting partnership with patient




effective communication increases the chances of patient utilizing medications correctly

ID

identifying information: name, age, race, gender

general description/demographi

description at the time of te interaction





CC

chief complaint: the reason for being there from a medical standpoint

HPI

chronological account of why the patient is coming in




history of present illlness

PMH

past medical history, order of importance, date of onset

fH

family history

SH

social history, lifestyle inormation, pertinent lifestyle information, smoking, drinking, sexual orientation, etc...

ROS

review of systems, general skin head eyes ears throat etc...

PE

physical exam

Main folow up questions

allergies, controlled BP/diabetes in the past

interview style

open ended vs closed ended quetsions

the 3 Ws

what, when and why




how instead of did you

nature/cause of the problem

why do you think you have...

feeling

what concerns you most...

expectations

what would be most helpful...

effect on patient life

how has this affected work/life at home

previous experiences

has this happened to you before..

steps taken

what medications have you tried...

medication use process: patient percieves health care need or problem (deviation from what's normal for patient) this leads to

patient interprets a problem and can either take an action or not take an action

action taken options

self treatment




contact non-medical provider




contact medical probider

no action taken

pt sees conditions as minor




no means to initate treatment

medication use process: contact medical provider

patient describes symptoms and interpretation of the experience, provider elicits information and listens




provider gives names for that experience and communicates information about diagnosis




provider makes recommendations




start medications or no medications

medication sue process: doctor wants patient to start med, patient either

does or does not start medication

adherence will depend on

patient's understnading of how drugs are intended to be taken, mutually understood and agreed upon treatment plans

interpersonal transaction model

process in which messages are generated and transmitted by one person and subsequently received and translated by nother

components

1. the sender


2. the messaage


3. the reciever


4. feedback

elements of the message

thoughts, ideas, emotions, information

feedback can be

verbal or non-verbal




recievers communicate back to senders their understanding of the message




the initial reciever ecomes the sender; the initial sender becomes receiver

barriers to this process

interferences that afect the accuracy of the communication exchange

meaning of the message: assignmed meaning

experiences, background, values, context that they perceive the sender is using

no meaning

example medical terminology

the meaning of a message is combined by

receiver's assignd meaning is equal to the meaning intended by the sender

incongruent messages: discrepancy

the meaning of the verbal message is not consistent with the meaning of the non-verbal message...

prevention of incongruence

the sender should not make assumptions, the reciever should notify the sender when receiving two different messages

statements that elicit feedback

please show me how you are going to use...




i want to be sure you know how to take this medication, now when you get home, how are you going to take this?

communication barriers

various interferences that affect the accuracy of the communication exchange

the five essential elements

sender


message


receiver


feedback


barriers

goal regarding barriers

identify and minimize!




become aware and overcome

environmental barriers classic pharmacy barrier examples

visual interference




noise interference




glass windows




high pharmacy counter




minimize to counseling area

environmental barriers can be identified through

performing a walk through as a customer, patient, or health care provider

personal barriers

internal conversation




anxiety




shyness


emotional objectivity




cultural factors

administrative barriers: lack of reimbursement for counseling/communication with patients

counseling viewed as an expense without a corresponding revenue

business policies against communication

physical configuration




workflow busines model




answering phone




staffing polcies, number of techs, responsibilities

time barriers: timing of patient interaction is critical

patient's attitude/demeanor




pharmacists attitue/demeanor

length of counseling session

brief with written reinforement followed by a later follow up

listening

to make an effort to hear something




to pay attention, heed




to hear something with thoughtful atention




the active process of recieving and responding to spoken and sometimes unspoken messages

empathic responding

the capacity to recognize and to some extent, share feelings that are being experienced by another sentient or semi-sentient being

communication basics

to be an effective communicator, one mus develop the skills to be a good listener

key point of communication

effort of an effective listener must be genuine

bad communication habits to avoid

doing two things t once




planning ahead what to say




jumping to conclusions




focusing only on content




judging the person or the message




faking interest

effective listening skills

summarizing content




paraphrasing content and some feelings

empathic responding

feelings associated with content

to listen well, one must

understand the content of the message as well as the feelings being conveyed

two essential elements to establish trust

must be genuine




one must show respect for acceptance of the patient as a worthwhile human being

positive effects of empathy

patients trust pharmacist as someone who truly cares




helps patients understand own feelings better




facilitates patient's own problem-solving abilities

problems stablishing helping relationships

stereotyping: be aware of opinions regarding patients




depersonalizing: talk to the patient as if they're not there




conrolling: allow patient to self control

causes of conflict

lack of awareness




incompatable goals




scarce resources




ependence




opposing values




resistance to change




patient




employee

conflict

occurs between individuals with incompatible goals/needs/agendas

cognitive model

beliefs, values, needs are incompatible with those of the other party

emotional model

emotional reaction to cognitive dimension

behavioral model

behaviors and actions display emotions an cognitive process

conflict provide opportunity to..

provide feedback, stimulate creative thinking, serve as a catalyst to action

reactive communication habits

we tend to "snap back" at people and situations




ex: if you're not prepared to be reasonable, i don't give a damn what you think

why do people become emotionally charged?

competing agendas between patient and provider

active reflective listening

listening without agenda

simple reflections

repeating the words or using a synonym

complex reflections

reflecting feelings, concerns, values and deeper meaning

reflection summaries

reflections that contaain a summary of the speaker's statements

being empathetic means

not judging


not giving unsolicited advice


not quizzing and leading


not placating

WHAT DOES AN UPSET PERSON WANT FROM YOU!?

acknowledgement, empathy, understanding, an apology sometimes

using communication to manage conflict by depersonalizing

the conflict situation

address any .... or ... at the cognitive level

misunderstandings or confusion

stages of conflict escalation

a dispute




one of then both parties get upset




the disagreement is internalized




each side attempts to fix the blame




retaliation is sought, the point of the original disagreement is lost and both parties fight to win

five styles of conflict management

avoidance




accommodation




competition




compromise




collaboration

avoiders

postpone dealing or pretend it doesn'texist, physically withdraw from other party

avoiders believe that

silence is more praiseworthy, refraining from quarrelling helps maintain happiness




nothing in the world is important enough to fight for

accomodators

passively comply and sacrifce own wishes




protect relationship by yielding easily




let others hae their way




"kill them with kindness"

competitors

use insults, threats and demands




escalate quickly with flash temper




tend to present punishing strategies

compromisers

seek a quick solution on middle gorund, exchange conessions - split the difference




bargain or trade, concede in some areas to win in others

compromisers believe that

you scratch my back, i'll scratch yours




getting part of what you want is better than nothing

collaborators

seek a mutually beneficial solution




give and solicit as much information as possible, explore non-compromising win-win solutions




cooperate fully

collaborators believe that

truth lies in knowledge and reason, no onehas the final answer

do not

judge, advise, quiz, placate

respond instead

worried things are getting worse with no relief in sight, but before we talk about what to do next, tell me about what you mean by saying it hasn't helped at all

overcoming resistance to change

education, communication, participation, use problem solving techniquesh

how to handle an irate person

solve the problem without blaming yourself or them




remember: the other person is not always right, but they are always an internal or external customeer of some type

Conflict management: Win-lose strategies

competing: you win


accommodatin: you lose


dominating: you win

lose-lose strategies

avoidance, no one wins


compromise, no one wins

win-win strategies

problem solving!

steps to problem solving

express respect




listen and understand




uncover the expectations




Repeat the specifics




outline solution or alternatives




take actions and follow through




check on satisfaction

CLEAR

Clearly describe




Listen




Express emotion




Assert




Results expected

group presentation skills: why are you presenting

to communicate an idea, concept, or method to an audience

consider giving out handouts

during or after, not always before

methods of speech deliver: manuscript

reading a speech from written text

memorized

giving a speech word for word from emmory without using notes

impromptu

delivering a presentation without advance preparation

extemporaneous

speaing from a written or memorized outline without having memorized the exact wording of the presentation

cohesiveness

degree of attraction that member of a group feel toward one another and the group

cohesiveness

degree of attraction that members of a group feel toward one another and the group

defining nonverbal communications

behaviors, psychological responses, environmental interactions

proxemics

space/physical distancec

chronemics

use of time

uculesics

eyecontact/gaze

haptics

use of touch

kinesics

body movement

objectics

choice of objects

vocalic

use and quality of human voice

choosing appropriate physical distance

look for patient's nonverbal cues




assure privacy




avoid trespassing




sitting or standing




cultural differences

touch can be perceived as...

demeaning or caring

rule guided

geeral understanding within a societyr

reflects culture

ideas, values, customs and history

difference between verbal d onverbal

percieved as ore believable, more reliable than verbal




multi channeled: may be seen, felt, heard, smelled, and tasted




continuous adjustment of pusture andfacial expresions

distracting nonverbal communication

lack of eye contact




facial expression




body position




tone of voice