Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
26 Cards in this Set
- Front
- Back
|
Globalisation |
The idea of the world getting smaller due to advances in new technologies |
|
|
Americanisation |
|
|
|
Pros and cons of Americanisation |
- America are the most capitalist country in the world -encourages TNC's to become bigger- increasing their global control -causes LEDC's to adopt a culture which theey dont have the infrastructure for +easier to migrate +improves global relations |
|
|
Neo-colonialism |
+ means people are better informed - most of these new platforms are based in the west |
|
|
Neo-colonialism continued |
+knowledge, better awareness - introduces false needs from the West - gets rid of traditional culture
+makes it easier to borrow money - when one country suffers economically we all do |
|
|
an example of globalisation |
All inclusive resort holidays no matter where you go you can find very similar resorts most people won't leave these resorts so don't learn about local culture |
|
|
Crowther (2012) |
|
|
|
Culture |
you are taught culture through socialisation it helps define our norms and values |
|
|
High culture |
associated with the rich vital- societies globally judge each other on the basic standards of culture examples include : opera, ballet, sky arts, bbc2, classical music, reading broadsheet newspapers such as the financial times |
|
|
criticisms of high culture |
Marxists would say this is pretentious - high culture is created by the rich for the rich an example of this is a piece of art - its worthless until someone decides its art and worth something and then its priceless this shows how the elite have direct control over culture can be seen as isolating |
|
|
Popular culture |
needs to apply to the masses most popular culture refers to the products of the mass media in capitalist society eg. pop music not academic, doesn't require intelligence, short lived pop culture is becoming globalised - influencing more countries |
|
|
effects of globalisation on pop culture post modernist view |
rapid expansions in media technologies between 2005 and 2015 has led to us living in a media saturated society they argue that the media is becomign more important in influencing us than traditional methods such as friends, family, gender, ethnicity |
|
|
Participatory culture - Jenkins |
Jenkins developed the concept of global participatory culture this is a term Fuch defines as "the involvement of users, audiences, consumers and fans in the creation of culture and content. |
|
|
Media and popular protest |
Marthy (2013) - investigated the impact of twitter using an empirical study. (based on numbers, facts statistics Found that it has the potential to change lives |
|
|
Globalisation and popular protest |
people are disillusioned by meta narratives because it makes out that everything can be explained by one idea, which isn't the case. media literate people are aware that there is no such thing as a single absolute truth |
|
|
effects of global media on local culture |
Thompson (1995) - local culture is not swallowed by global culture but adapts and changes slightly to a global culture e.g. most villages in the area will have a co-op which is a global company that imports goods from around the world e.g. fairtrade products |
|
|
criticisms of the post modernist approach |
-they exagerate the idea of the media's influence - doesn't take into account individual feelings -naive that everyone has a big influence and about participatory culture -poverty - overexagerate the amount of access people around the world have to media and the internet -age also has an impact - old people also less likely to use the internet and take pat in participatory culture |
|
|
Cultural imperialism - Marxist thinkers who focus on the effects of globalisation |
Cultural imperialism= cultural hijacking = taking away other peoples culture They believe this is called globalised hegemony - countries which weren't previously materialistic becoming part of the capitalist society - this causes a larger wealth gap |
|
|
Commodity Fetishism - Turkle (2011) |
modern media is part of us - we are obsessed with it - there are countries that are building phone masts before supplying clean water (sub- saharan Africa) - technology costs more than the equivalent because they don't have the basic infrastructure |
|
|
False needs |
encouraging the needs for materialistic items the more developed, the more adverts, the more false needs |
|
|
conspicious consumption |
buying certain products to show off wealth - stuff that gives you status |
|
|
Flew (2007) |
claims that globalisayion is a misinterpretation for Americanisation (when people refer to globalisation they really mean Americanisation) |
|
|
Starbucks |
-largest company in the world - only 8.5% of their coffee is fairtrade - the rest is cheap - cows injected with growth hormones carried through in milk - $8.5 million tax scandal |
|
|
Mcdonaldisation |
- consistent around the world - to make sure their product sells - efficient - fast food- drive thru - stops people overthinking unhealthy choices |
|
|
Mcwork - Naomi Klein |
0 hour contract influenced by big companies doing similar abroad known for having longest working staff in the world |
|
|
Mcdonaldisation - Barber (2003) |
- TNC's have to take responsibility for terrorist groups existing - TNC's taking control through setting up stores there - this encourages materialism and capitalism -terrorists see this as a threat to their culture - which is why America is often seen as the main enemy for terrorist groups |
