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5 Cards in this Set
- Front
- Back
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Roland Barthes- semiotics |
The idea that texts communicate their meanings through a process of signification. Also that signs can function as denotations and connotations. Basically, all elements of a media text are coded that need to be read. |
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Jean Baudrillard- semiotics |
The idea that in a postmodern culture the boundaries between the ‘real’ world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation. Basically, the lines between created texts and reality are becoming blurred. |
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Claude levi-Strauss- binary oppositions |
The idea that texts can be understood through an examination of their underlying structure. Also the idea that meaning is dependent upon pairs of oppositions. |
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Steve Neale- genre theory |
The idea that genres may be dominated by repetition, but are also marked by difference, variation and change. Also the idea that genres change, develop and vary as they borrow from and overlap with one another. |
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Tzvetan Todorov- narratology |
The idea that all narratives share a basic structure that involves a moving from one state of equilibrium to another. Basically, narratives follow a pattern of equilibrium, disruption, new equilibrium. |
