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10 Cards in this Set
- Front
- Back
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What kind of things can 'creativity' be embedded within in the media industries? |
Product development Technological features Right Price Recruiting stages Marketing and Promotion |
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What kind of environment is creativity more urgent? |
A turbulent environment |
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What kind of process is content 'quality' in media products? |
A highly subjective process |
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Who defines innovation as 'The commercialisation of something new'? |
Jansen (2000) |
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What do theorists generally subsume creativity as? |
... as a subset of the broader domain of innovation (and innovation as part of an organisation changes theory). |
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What else is innovation linked closely to? |
Entrepreneurship (it is seen as the 'instrument of entrepreneurship' (Drucker, 1985)) |
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Successful programmes/services/products are dependent on a team or an individual having a good idea, a creative spark and then developing it. What kind of environment are these things associated with within organisations? |
A Social environment |
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Individuals or teams have the ability to think creatively and generate alternative ideas are part of a social or organisational environment. What kind of skills do they need to have in order to succeed? |
Problem solving skills Good suspension of judgement Understanding complexities |
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What kind of unusual approach to problem solving is used in a social or organisational environment? |
Idiosyncratic approach (creativity heuristics) This can also be linked to chaotic approach (but in reality it needs a lot of concentration, persistence, perseverance, self-discipline and independent judgement). |
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What are two vital elements within the social environment of creativity? |
EXPERTISE (This is where the organisation has individuals with domain-relevant skills). INTRINSIC MOTIVATION (Individuals are more likely to be motivated to undertake a task for its own value, rather than be linked to an extrinsic goal). |
