Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
11 Cards in this Set
- Front
- Back
|
New media brings new innovations, but never completely removes old media |
nothing |
|
|
What's a para-social relationship? |
Attaching yourself to a brand name. |
|
|
What's a Legacy media? |
Traditional media: radio, newspaper, television... |
|
|
What's "linear television"? |
pre-programmed television content. |
|
|
What's the ''Dual product market''? |
It is when media companies produce content but also audience. Creates more audience that are sold to advertisers |
|
|
Explain the symbiotic relationship between advertising and the media |
Media cannot survive without advertisers and advertisers cannot function without media. |
|
|
What's the "attention economy"? |
Attention is the real product that is being marketed. Platforms provide people's attention to advertisers. Advertisers through contents, get access to people's attention. |
|
|
What's the main source of income for newspapers? |
advertisements |
|
|
What's Native advertisements |
Native advertisements are advertisements that blend into the editorial content of any type of online venue. Adapts to the form and function of the content. |
|
|
What's a sponsored content? |
It's a paid post by the company. It is a form of advertising. |
|
|
What's Click-baiting? |
A way to push people into clicking and entering a particular website |
