The growth with Netflix effectively illustrate the next phase of television. Netflix first started in 1997 as a DVD-rental service, where customers receive DVDs in the mail. It built its reputation on flat fee unlimited rentals with no late fees. Netflix follows a simple subscription model, $7.99/month for unlimited streaming of available film and television titles. In 2007, Netflix decided to enter the online streaming space, effectively building upon their existing customer base. From Netflix’s 2013 annual US Securities and Exchange Commission report, it reported that in the span of 6 years, Netflix grew its customer base from 6 million to 29 million. Also the impressiveness in the growth is also seen 4 million jump of consumers in the 15 months alone. Revenues were a staggering $3.6 billion, with gross profits of $973 million and net income of $17
The growth with Netflix effectively illustrate the next phase of television. Netflix first started in 1997 as a DVD-rental service, where customers receive DVDs in the mail. It built its reputation on flat fee unlimited rentals with no late fees. Netflix follows a simple subscription model, $7.99/month for unlimited streaming of available film and television titles. In 2007, Netflix decided to enter the online streaming space, effectively building upon their existing customer base. From Netflix’s 2013 annual US Securities and Exchange Commission report, it reported that in the span of 6 years, Netflix grew its customer base from 6 million to 29 million. Also the impressiveness in the growth is also seen 4 million jump of consumers in the 15 months alone. Revenues were a staggering $3.6 billion, with gross profits of $973 million and net income of $17