Mbae Marketing Practice Test

Front 1

According to the marketing concept, the customer will be more satisfied and the firm will be more profitable when the?

Back 1

Oragnizations and customers have a long-term relationship

Front 2

The things that an organization does so well that they give it an advantage over similar organizations represent that organization's

Back 2

distinctive competencies

Front 3

Which of the following organizational growth strategies aims to find new customers for its present products?

Back 3

Market Development Strategy

Front 4

Which of the following is an organizational strategy based on competitive advantage?

Back 4

Cost Leadership Strategy

Front 5

In the past, marketing researchers were not extensively involved in

Back 5

making strategy recommendations based on researchers

Front 6

Which of the following is an advantage of secondary data over primary data?

Back 6

Secondary data is cheaper to obtain and utilize

Front 7

M&N Inc a cosmetics company recently launched a marketing initiative for its line of organic cosmetics. Its marketing team undertook a campaign where it invited women to sample the cosmetics in malls and then asked them to fill questionnaires about the cosmetics. Which of the following methods of collecting data did the marketing team of M&N utilize in this scenario?

Back 7

Survey researchers

Front 8

Which of the following is the primary reason for studying consumer and organizational buyer behavior?

Back 8

To provide bases for effective market segmentation

Front 9

World explorer cruses advertises it sells "Cruises for the mind, body, and soul. Even better it comes in a pint sized budget". What kind of segmentation is this?

Back 9

benefit segmentation

Front 10

________segmentation and benefit segmentation are the two commonly used approaches for segmenting markets

Back 10

Psychographic

Front 11

Developing new products and services, or repositioning current product or service images is a common function of _______

Back 11

qualitative research

Front 12

Mike wanted to build a bowling alley in Canada. Market research shows that western canadians enjoy bowling and similar pastimes more than eastern canada. by locating his alley in the western province of alberta, mike used a ________segmentation strategy

Back 12

geodemographic

Front 13

The ad for Concordia kitchen cabinets states, "For an exceptional look in cabinetry that you won't find anywhere else, buy Concordia cabinets." This is an example of positioning

Back 13

based on superiority to competitive products.

Front 14

A positioning map is

Back 14

constructed by surveying customers about various product attributes and developing a graph indicating the relative position of competitors

Front 15

Which of the following is a basic assumption underlying product classification schemes?

Back 15

Products with common attributes can be marketed in a similar fashion.

Front 16

Soffia Inc. manufactures a moisturizing soap with anti-ultraviolet properties. which is sold under the brand name DewMist The company also manufactures Safechoice, a non-abrasive, antibacterial brand of soap, which is a different brand. Which of the following strategies has Sofia used in this scenario?

Back 16

Multibranding Strategy

Front 17

Which of the following is true of brand equity?

Back 17

Brand equity is determined by the consumer.

Front 18

One of the basic objectives of the maturity stage of a product's life cycle is to:

Back 18

seek growth by luring customers from competitors.

Front 19

In the context of the diffusion of innovation, _____ refer to the buyers who are the first to purchase

Back 19

innovators

Front 20

Identify the primary reason for conducting a product audit

Back 20

To detect sick products and bury them

Front 21

Products that take a firm into a product type new to it but that are not new to the world are known as ___

Back 21

new-to-the-firm products

Front 22

Xapple Inc., a manufacturer of bottled lemonade and other beverages, has released a new, zero-calorie drink called Diet Lemonade. This is an example of

Back 22

additions to existing product lines

Front 23

In order to compete with its counterpart, Fine Snacks, Kasey's Pretzels Corp- introduced honeymustard pretzels to its product line. This is an example of

Back 23

additions to existing product lines

Front 24

For the last decade, Value Foods has sold frozen vegetables in various types of sauces- In 2002, the changed its packaging and began offering frozen vegetables in resealable bags with separate frozen-sauce pellets. In which of the new product categories would this new method of packaging frozen vegetables fall?

Back 24

Improvements and revisions of existing products

Front 25

Which of the following is an example of a product development strategy

Back 25

microprocessor manufacturing firm introduces a new microprocessor chip to replace the older. slower version and markets it in its established markets.

Front 26

Marked Technologies Inc. had an idea for a new airplane rudder. When it could not gain access to the resources it needed to develop the new product, it entered into a long-term partnership with Z-High Airlines. Today Z-High Airlines uses this rudder on its commercial passenger jets. The relationship between Marked Technologies and Z-High Airlines is an example of a(n)

Back 26

strategic alliance

Front 27

_____involves a manufacturer purchasing wholesalers or retailers.

Back 27

forward integration

Front 28

_____involves wholesalers purchasing channel members above them.

Back 28

backward integration

Front 29

One of the offensive goals multinational firms seek to achieve when investing in other countries is to

Back 29

take advantage of economies of scale

Front 30

A defenseive goal multinational firms seeks to achieve when investing in other countries is to

Back 30

avoid being locked out of future markets by arriving too late

Front 31

which of the following is true of a global corporation

Back 31

it standardizes marketing activities when there are cultural similarities

Front 32

HSV electronics manufactures compuers, laptops, digital cameras, and several other electronic products. It operates in many countres and standarizes its marketing activities when there are cultural similarities and adapts them when the cultures are different. the company has established universal product divisions, each responsible for selling its own products throughout the world. the information in this scenario implies that the electronic firm has adopted a ____ strategy

Back 32

global