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6 Cards in this Set
- Front
- Back
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mass media
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the industries that create and distribute songs, novels, newpapers, movies, Internet services, TV shows and other products to large numbers of peoole
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media
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in intervening material or substance through which something else is conveyed or distributed
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mass communication
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the creation and use of symbols that convey information and meaning to large and diverse audiences through all manner of channels.
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media convergence
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one meaning is the technological merging of content in different mass media (radio and magazines can be accessed on the Internet )
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3 stages of media evolution
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1. novelty and developmental
2. entrepreneurial stage 3. mass medium stage |
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media literacy
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the attempt to understand how the media works and what impact they have on our lives.
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