Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
135 Cards in this Set
- Front
- Back
|
.
|
.
|
|
|
Novel that inspired a radio drama that became the test bed of the media's ability to instill panic
|
War of the Worlds
|
|
|
Theory that media have immediate, direct influence
|
powerful effects theory
|
|
|
His PUblic Opinion assumed powerful media effects in 1920s
|
Walter Lippmann
|
|
|
His mass communication model assumed powerful effects
|
Harold Lasswell
|
|
|
Found voters more influenced by other people than by mass media
|
Paul Lazarsfeld
|
|
|
Theory that media effects are mostly indirect
|
minimalist effects theory
|
|
|
Media effects on individuals are through opinion leaders
|
two-step flow
|
|
|
Influence friends, acquaintances
|
opinion leaders
|
|
|
Media effects on individuals come through complex interpersonal connections
|
multistep flow
|
|
|
Media attention enhances attention to people, subjects, issues
|
status conferral
|
|
|
media tells people what to think about, not what to think
|
agenda-setting
|
|
|
articulated agenda-setting theory
|
Maxwell McCombs and Don Shaw
|
|
|
People deceive themselves into believeing they're involved when actually they're only informed
|
narcoticizing dysfunction
|
|
|
Leading cumulative effects theorist
|
Elisabeth Noelle-Neumann
|
|
|
Theory that media influence is gradual over time
|
cumulative effects theory
|
|
|
vocal majority intimidates others into silence
|
spiral of silence
|
|
|
One person overstimating the effect of media messages on other people
|
third-person effect
|
|
|
Scholar who devised third-person effect theory
|
W.P Davison
|
|
|
.
|
.
|
|
|
Theory that people choose media that meet their needs, interests
|
uses and gratifications
|
|
|
media provide information on what's going on
|
surveillance function
|
|
|
media help people fit into society
|
socialized function
|
|
|
.
|
.
|
|
|
media entertainment
|
diversion function
|
|
|
people choose media messages consistent with their individual views, values
|
consistency theory
|
|
|
People choose some media messages over others
|
selective exposure
|
|
|
people tend to hear what they want to or expect to hear
|
selective perception
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
;.
|
|
|
.
|
.
|
|
|
Learning to fit into society
|
socialization
|
|
|
socialization perpetuates positive values
|
prosocial
|
|
|
basis for imitative behavior
|
role modeling
|
|
|
Howard Sterns's agent
|
Don Buchwald
|
|
|
Who says what's in what channel, to whom, with what effect media effects everyone
|
Propaganda
|
|
|
media is inundatin us with information
|
powerful effects theory
|
|
|
creating TV violence index 1970s no change in the amount of televison violence
|
george gerbner
|
|
|
there are ______ violent acts each hour of prime time
|
five
|
|
|
"I grow on you like a fungus"
|
Howard Stern
|
|
|
Transmitted sound by radio
|
Guglielmo Marconic
|
|
|
Father of raido
|
Lee de Forest
|
|
|
Most famous person in radio
|
Edward R. Murrow
|
|
|
Radio is a
|
entertainment medium
|
|
|
1888 Hertz did what
|
electromagnetic waves
|
|
|
1901 marconic did what
|
Wireless radio waves
|
|
|
1906 DeForest did what
|
vacuum tube
|
|
|
1912 what Act was invented
|
Wireless ship Act 1910
|
|
|
1920 __________ was the first D.J
|
Frank Conrad
|
|
|
Stern and Mr. Buchald would receive bonus dose of Sirius shares if they
|
helped drive pre-set number of subscribers to satellite radio company
|
|
|
"We see things as shaped by media"
|
Walter Lippmann
|
|
|
_________ created new understanding of how mass comm influences people
|
Paul Lazerfeld
|
|
|
Voters influened by Opinion Leaders, rater than media
|
Two-step flow model
|
|
|
media tells peopele what to think about, not what to think
|
status conferral
|
|
|
people have much information that they think they are doing something about the world's problems, but they are only well-informed
|
narcotizing dysfunction
|
|
|
Elisabeth Noelle-Neuman's Spiral of Silence model
|
vocal majority controls by intimidating others into silence...also Cumulative effects theory...?
|
|
|
Fears of negative messages (and blocking or censoring them) are not necessary
|
third person effect
|
|
|
people choose meida that meets their needs and interests
|
uses and gratification
|
|
|
what's going on is
|
surveillance
|
|
|
place in society
|
socialization
|
|
|
withdrawing from reality
|
diversion negative
|
|
|
We confrom to nonconformity by imitating thru role models
|
role modeling
|
|
|
_______ in the 1960s showed violence of children after watching violent movies
|
Bobo doll
|
|
|
_________ blamed Playboy for his murdering of his wife
|
Ted Bundy
|
|
|
Stern and Mr. Buchald would receive bonus dose of Sirius shares if they
|
helped drive pre-set number of subscribers to satellite radio company
|
|
|
"We see things as shaped by media"
|
Walter Lippmann
|
|
|
_________ created new understanding of how mass comm influences people
|
Paul Lazerfeld
|
|
|
Voters influened by Opinion Leaders, rater than media
|
Two-step flow model
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
Fears of negative messages (and blocking or censoring them) are not necessary
|
third person effect
|
|
|
people choose meida that meets their needs and interests
|
uses and gratification
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
"We see things as shaped by media"
|
Walter Lippmann
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
.
|
|
|
.
|
,.
|
|
|
media violence sometimes contributes to real violence
|
Catalytic theory
|
|
|
democracy is endangered by media violence
|
societally debilitating effects
|
|
|
Desensitizes audience to accept violence as society
|
tolerance of violence
|
|
|
___ violent acts each hour prime time. _____ violent acts -Saturday morning
|
5 and 25
|
|
|
On TV men outnumber women
|
3:1
|
|
|
Women are _______ more liketly to be vicims than aggressors on TV
|
50%
|
|
|
Gerbner's "Mean World" syndrome
|
more TV you watch, the more we perceive real world to be that of TV
|
|
|
Women compromise _____ of the characters on television except in daytime soap operas (____) and game shows (_____)
|
33%, 45.5%, 55.3%
|
|
|
On major network prime time programs, African Americans compromise ______ of characters
|
10.8%
|
|
|
Although U.S. cnsus states: 13% of population are "poor", on network TV it is only _______
|
1.3%
|
|
|
_____,______,_______, ______ and_____ define society's power structure, Their portrayals affect how we see ourselves and each other.
|
gender, race, class, ethnicy, age and disability
|
|
|
In 1967 Congress created Public Broadcasting for
|
Terry Gross and Fresh Air, All Things Considered, and Prairie Home Companion with Garrison Keillor
|
|
|
_________ mixed fast pass programming formats: Top 40, All-News and Beautiful Music, headline service 3-minute newscasts...etc
|
Gordom McCendon
|
|
|
________- broadcasting from London rooftops in WWII
|
Edward R. Murrow
|
|
|
1926 ___ was born. ____ was 1st network and absorbed At&T, no profit in radio
|
RCA, NBC
|
|
|
1927 CBS _____________ (president for almost 50 years) advertised cigars
|
William Pauley
|
|
|
Mutual met needs of independents radio networks today was done in
|
1934
|
|
|
ABC is
|
Disney
|
|
|
NBC and Mutual are
|
Westwood
|
|
|
CBS is part of
|
Viacom's Infinity
|
|
|
American Urban is
|
black stations to include market 24/7 music
|
|
|
Federal Radio Act states: "Stations must broadcast as a "service to public interest, convenience and necessity."
|
cornerstone of today's broadcsting anf FCC
|
|
|
Invented graphophone
|
Chinchester Bell
|
|
|
Emile Berliner invented
|
Flast disk system- recorded on metal dic copied to thermoplastic
|
|
|
_________ replaced metal funnels with microphones, listening funnels with loudspeakers
|
Joseph maxell (bell)
|
|
|
_____ established th Royalty system
|
Caruso
|
|
|
_________- "moon dog house" made him pinoeer Rock'n' roll -3 yerars became top DJ of New york city
|
Alan Freed
|
|
|
____ discovered Elvis in 1954
|
Sam Philips
|
|
|
____ created MTV
|
Warner
|
|
|
The Big Four are
|
26% Universal (French Vivendi) 25 % SONG-BMG (Japan and Germany 12% EMI *Britain) 12% Warner (U.S)
|
|
|
People relase violent inclinations by seeing them portrayed
|
cathartic effect
|
|
|
Jerry Williams
|
Influential Boston talk show host
|
|
|
His monitoring of the sinking of the Titanic familiarized people with radio; later NBC president
|
David Sarnoff
|
|
|
Invented FM as an alternative transmission method
|
Edwin Armstrong
|
|
|
FM
|
frequency modulation
|
|
|
AM
|
amplitude modulation
|
|
|
Pioneer whose work led to KDKA
|
Frank Conrad
|
|
|
First licensed commerical station
|
KDKA
|
|
|
Talk shows are also called
|
talkers
|
|
|
man that founded CBS
|
William Paley
|
