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10 Cards in this Set
- Front
- Back
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What is the process of creating shared meaning between the mass media and their audiences?
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Mass Communication
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What is the transmission of a message from a source to a receiver?
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Communication
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What is communication between two or a few people?
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Interpersonal Communication
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Who decided what we need to know, and whats important info?
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Gatekeepers
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What is something that is heard, but hard to understnad?
Ex: "slang" |
Samantic Noise
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What has problems with channel in some way?
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Channel Noise
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Background
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Environmental Noise
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What are three different filters?
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Informational Filters
Physical Filters Psychological Filters |
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How is the learned behavior of members of a given social group?
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Culture
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What is primarily large, multinational conglomerates that are doing the lion's share of media acquistitions?
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Globalization
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