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10 Cards in this Set
- Front
- Back
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Customers |
The actual or prospective purchaser of products or services |
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Consumers |
The ultimate user or consumer of goods, ideas, and services |
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Sports Marketing |
The application of marketing to sports products and non-sports products through association with sports |
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Marketing Campaign |
A specific, defined series of activities used in marketing a new or changed product or service, or in using new marketing channels and methods |
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Emotional appeal |
This attempts to make the consumer "feel" a certain way towards the product |
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Medium |
The channel used to transmit the message |
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Licensing |
A sports marketer contracts with other companies to use a brand trademark for a royalty fee |
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Sponsorship |
The right to associate name or product with event, team, league, or individual participant. Objective: Short-term = sales. Long-term = brand awareness, etc. Ie: NASCAR |
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Sports Event Pyramid |
KNOW EXAMPLES…Global Events (Olympics), International Events (EU Soccer), National Events (SuperBowl), Regional Events (Boston Marathon), Local Events (PGH Great Race) |
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Athletic Platform |
Specific Athletes, Teams, Sports/Leagues, Specific Event |
