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17 Cards in this Set
- Front
- Back
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GDP
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exports+govt spending+investment+consumer spending(2/3)
x+g+i+c |
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consumer behavior
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mental & social processes that go into the purchase decision
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purchase decision making process
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1. problem recognition-have a need
2.information search internal search-memories external search-family/friends market dominated 3. alternative evaluation 4.purchase decision 5. post purchase behaviot (expectations) |
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cognitive dissonace
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tension or anxiety after your purchase
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high involvement/low involvement
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television/toothpaste
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situational influences
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1. purchase task-why are you buying the product(gift/personal)
2.social surroundings-who is around you when your shopping 3. physical surroundings-displays, anything to do w/ senses 4. temporal- time of day/season 5. antecedent- mood, amount of money they have |
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hierarachy p.127
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piramid
self fulfillment personal social safety basic |
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psychological influences
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1. motivation- impt/what is pushing you to make purchase decision
2. personality 3. perception selective- we see/hear what we want |
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sublimnal advertisement
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trying to appeal to unconscious min
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percieved risk
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-seals of approval
-endorsemnts -free trials -information |
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brand loyalty
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not going to use any other water/ keep up quality keep good service
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sociocultural influences
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personal-word of mouth, blogs
opinion leaders- we value their opinion reference groups- family influence 1. consumer socialization 2. family life cycle 3. family decision making |
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reference groups
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-members of reference groups
-aspire-want too(lakers) -dissociative- don't want too(nicks) |
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organizational buyers- want to make $$
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1 government
2 industrial buyer 3 reseller |
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spread
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difference btw bought and sold
buy----sold ---spread |
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organizational buyers- goal is profit
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1 government
2 industrial/makers 3 resellers |
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difference about an organ buyer
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1 derived demand
2 size of order 3 number of buyers |
