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14 Cards in this Set
- Front
- Back
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advertising |
paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor |
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institutional promotion |
this creates a favorable image for a business |
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promotion |
any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image |
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production promotion |
used by a business to convince potential customers to buy products from it instead of a competitor |
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publicity |
special kind of public relations that involves placing positive information about a business, its products, or policies in the media |
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incentives |
products earned and given through contests, or as sweepstakes awards |
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sales promotion |
all marketing activities, other than personal selling, advertising, and publicity, that are used to stimulate consumer purchasing and sales effectiveness |
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promotional mix |
the combination of different types of promotion |
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public relations |
this refers to any activity designed to create goodwill toward a business |
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news release |
a prewritten story about a company that is sent to the media |
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direct marketing |
advertising directed at a target group rather than a mass market |
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promotional tie-ins |
sales promotional arrangements between one or more retailers or manufacturers |
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personal selling |
direct contact with customers. Two-way communication |
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premiums |
low-cost items, given away free to customers with a purchase |
