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47 Cards in this Set
- Front
- Back
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What are the 2 types of markets?
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Business
Consumer |
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What are the 4 consumer characteristics?
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Cultural
Social Personal Physiological |
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What are the 4 business characteristics?
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Environmental
Organizational Interpersonal Individual |
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What are the 4 segments of a consumer market?
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Demographic
Behavioral Geographic Physcographic |
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Which is the most popular?
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Demographic, because it is the easiest to measure
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What is the goal of marketing?
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Attract new customers
retain and grow current customers |
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What is product position
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(perception)
the way it is perceived by customers in relation to it's competition. |
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What are the two groups you want to target?
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Innovators and early adopters
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What are the 5 steps of the adoption process?
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Awareness
interest trial evaluation adoption |
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What is our class slogan?
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It's all about the Buzz!
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what are the 4 types of consumer products?
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convenience
shopping specialty unsought |
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what are the 3 types of business products?
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supplies and services
capital materials and parts |
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What are the 3 levels of product level?
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core benefit
actual product augemented product |
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How do you lengthen your product line?
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stretching and filling
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What is the definition of brand?
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A name, sign, symbol, term, or a combination of those things that identifies the maker or seller.
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What are the 4 market roles?
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Market leader
market follower Market nicher Market challenger |
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What does Market Center mean?
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Paying attention to both customers and competitors
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Marketing communications mix (also know as promotion mix)
What are the promotion mix tools? |
PR
Direct marketing Personal selling Sales promotions advertising |
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IMC stands for?
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Intergrated marketing communications.
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Viral marketing communication channel = ?
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Internet
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What type of marketing is it when consumers don't realize they are being marketed to?
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Stealth or Undercover
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True/false
A customers perception is considered reality. |
true
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Simplest definition of marketing is?
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managing profitable customer relationships.
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the first step of the marketing process is what?
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knowing who your customer is
understanding the marketplace |
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Products can be a _______ good or a _____ service
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tangible
intangible |
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What is the process of target marketing?
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segmentation
target position |
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BONUS
what are the 4 Ps |
product
price place promotion |
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Advertising is what?
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a paid promotion
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When 711 turned a dozen stores into a quicky mart for the simpsons movie, what is that an example of?
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reverse product placement
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putting together a sale process you have to determine a sales force structure. What do you chose from?
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customer
product territorial complex |
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when developing an advertising campaign, what is the first thing you do?
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set objectives
(perform, persued, remind) |
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What is the tone that your advertising campaign should have?
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rational and moral
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What are the steps of a creative sales process
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prospect and qualify
preapproach approach presentation demonstration handle objections close follow up |
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effective sales supervisors should provide 2 things to sales team...
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effective directions and motivation
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what is PLC
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product life cycle
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what are the 4 stages of PLC
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introduction
growth maturity decline |
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what is the definition of public relations
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the are or science of building good relations and communication with various publics
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what is the definition of publicity
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only dealing with the media (print, broadcast, online)
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The key to building lasting customer relationships is building superior customer value and _____.
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satisfaction
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licensing opportunities and strategic partnerships are designed to do what?
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increase promotion
distribution sales |
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is marketing and sales the same thing?
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no
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what is the difference?
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marketing is the process of promoting the brand to retain customers (more involved and complex) and sales is just about selling the product and is a tool of marketing
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is a strategic partnership beneficial?
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yes
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should you promise what you can or cannot deliver?
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no, you do not want to mislead or lie to your public
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what does AIDA stand for?
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Attention
Interest Desire/decision Action |
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what does ROI stand for?
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Return
On Investment |
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What for ROI do?
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it measures your profits from marketing
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