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24 Cards in this Set
- Front
- Back
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What does IACVB stand for? |
international association of convention and visitors bureaus |
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Member benefits include |
meeting on areas of expertise, requests for proposals, access to MINI, meetings with association professionals, members directories |
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Professional development opportunities include |
professional destination management, certified destination management executive, education meetings |
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trends effecting destinations |
relationships evolving, stakeholders, government entities, assume greater role, baby boomers |
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what is a CVB |
creates awareness of and demand for business, travelers, convention, leisure visitors |
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the contemporary bureau |
sales and marketing the heart of the industry, research is becoming more important, community leader, destination management is global competition |
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the value of service |
services level of the playing field, direct first time visitors to events, enhanced experiences lead to higher revenues |
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the meeting/convention planner market |
top priority of planners to stage a mistake free event, CVBs can arrange special appearance by community officials, assist in housing for events |
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the sport event planner market |
rely on CVBs to run interference with local governments, arranges event housing, good bags |
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the motor coach planner market |
smaller than convention and sports, require tour itineraries, coach friendly properties |
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selling strengths/benefits |
open the sales call, qualify the customer, sell to meet the customers objective, gain and confirm commitment |
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some strengths can be? |
access, dining, night life, history, hotel packages |
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liability |
something you cannot provide |
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misunderstanding |
perceptions that can be corrected |
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operations of market segmentation |
associations and satellite offices, corporate business, tour operators, convention services |
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the 4 things that motivate the customer |
awareness, interest, desire, action |
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guiding principles of successful tourism marketing |
target efforts to major markets, sell strengths, focus on amenities not found in competing destinations, do not be an island |
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brand |
a collection of perceptions in the mind of the visitor |
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the marking plan |
plan parameters, goal settings, plan elements, financial preparation, strategic panning |
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collateral development |
incorporate photos, use captions, convey sensory appeals, put the customers in the product, highlight the popular appeals |
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event development |
hostes for travel consumers, economic evaluation, use client list, gifts |
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alliances |
partnership, meet member needs, member assessment surveys, major alliances for joint marketing |
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criteria for CVB marketing success |
economic impact, successful marketing initiatives, report accountability, staff and program performance evaluation |
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key visitor attributes |
paints for origin, spendings, travel party size, when visitor cam, purpose of trip |
