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19 Cards in this Set
- Front
- Back
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What can be marketed besides goods and services |
Experiences, places |
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What are the 4 p's |
Product, price, place, promotion |
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Product |
Everything a consumer recieves in an exchange |
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Price |
Everything a consumer must give in exchange |
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Place |
The location through which products can be found |
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Promotion |
Any communication about other p's |
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Product orientation |
Internal capabilities, doesnt consider customers wants and needs, this is what we have |
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Sales orientation |
Aggressive sales techniques, yoy want what we have |
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Market orientation |
Company satisfies customers wants and needs while meeting business goals |
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Societal orientation |
Preserve society long term interest while remaining profitable |
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Pest stands for |
Political legal, economic, socio cultural, technological |
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Swot stands for |
Stengths, weaknesses, opportunities, threats |
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Core innovation |
No change in market, minimal or no change in product |
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Adjacent innovation |
Gradual change in market and product |
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Transformational innovation |
totally new product for a totally new product |
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Whats csr |
Any corporate activity performed to benefit society |
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Comsequentialism |
Something is ethical if the benefit outweighs the harm |
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Deontology |
Ethical actions are those based on predetermined principles |
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Relativism |
Ethical truths are relative to time, place, and situation |
