Marketing Last Test

Front 1

what is logistics

Back 1

the transporting, storing and handling of goods in ways that match target customers needs with a firms marketing mix

Front 2

what is physical distribution

Back 2

another common name for logistics

Front 3

what is the customer service level

Back 3

how rapidly and dependably a firm can deliver what they, the customers, want.

Front 4

What is the physical distribution concept

Back 4

this says that all transporting, storing and product-handling activities of a business and a whole channel system should be coordinated as one system that seeks to minimize the cost of distribution for a given customer service level.

Front 5

The total cost approach

Back 5

this involves evaluating each possible PD system and identifying all the costs of each alternative

Front 6

What is the supply chain

Back 6

The complete set of firms and facilities and logistics activites that are involved in procuring materials, transforming them into intermediate or finished products, and distributing them to customers

Front 7

What is electronic data interchange (EDI)

Back 7

an approach that puts information in a standardized format easily shared between different computer systems.

Front 8

What is transporting

Back 8

the marketing function of moving goods

Front 9

What is containeraztaion

Back 9

gouping indidvidual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination

Front 10

What are freight Forwarders

Back 10

combine the small shipments of many shippers into more economical shipping quatities. They do not own their transporting facilities

Front 11

What is storing

Back 11

the marketing function of holding goods so theyre available when theyre needed.

Front 12

Waht is inventory

Back 12

the amount of goods being stored

Front 13

What is a private warehouse

Back 13

storing facilities owned or leased by companies for their own use. most manufacturers, wholesalers, and retailers have some storing facilities either in their main buildings or in a seperate location

Front 14

What is a public warehouse

Back 14

these are independant storing facilites. a company might choose these if they don't need space all the time. EX tonka toys use public warehouses becuase their product is seasonal

Front 15

What is a distribution center

Back 15

a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing cost

Front 16

what is retailing

Back 16

this covers all of the activites involved in the sale of products to final consumers. Retailers range from large chains of specialized stores, like Toys'R Us, to individual merchants like the woman who sells baskets from an apoen stall in the central market in Ibadan, Nigeria.

Front 17

What are the features of a rtailer's offering

Back 17

Convenience, Product Selection, Special Services, Fairness in dealings, helpful information, prices

Front 18

what are features that relate to social and emotinal needs

Back 18

social image, shopping atmosphere.

Front 19

What are general stores

Back 19

sotre that can carry anything they could sell in a reasonable volume

Front 20

What are single-line or limited-line stores

Back 20

sotres that specialize in certain lines of related products rather than a wide assortment. Many specialize not only in a single line. such as clothing, but also in a limited line within the broader line. Whithin the clothing line, a retailer might carry only shoes, formal wear, or even neckties but offer depth in that limited line.

Front 21

What is a specialy shop

Back 21

a type of conventional limited-line sore. is usually small and has a distinct "personality" Speciality shops sell special types of shopping products, such as high-quality sporting goods, cameras or even antiques.

Front 22

What are department stores

Back 22

larger stores that are organized into many separate departments and offer many product lines

Front 23

What is mass-merchandizing concept

Back 23

which says that retailers should offer low prices to get faster turnover and greater sales volume--by appealing to larger markets

Front 24

What are discount houses

Back 24

these offered hard goods (cameras, TVs) at substantial price cuts to customers who would go to the discounter's low-rent sotre, pay cash and take care of any service or repair problems themselves

Front 25

What are mass-merchandisers

Back 25

Large, self-service stores with many departments that emphasize "soft-goods"(housewares, clothing, and fabrics) and staples (health and beauty aids).

Front 26

What are supercenters or hypermarkets

Back 26

very large stores that try to carry not only food and drug items but all goods and services that the consumer purchases routinely.

Front 27

Convenience Stores

Back 27

this is a conveneice oriented variation of the conventional limited-line food stores. they sell like bread, milk, beer, and eat-on-the-go food. like shell and 7-11.

Front 28

What is automatic vending

Back 28

selling and delivering products through vending machines

Front 29

door to door selling

Back 29

a salesperson going directly to the consumers home

Front 30

What is telephone and direct-mail retailing

Back 30

these allow consumers to shop at home.

Front 31

What is the Wheel of Retailing Theory

Back 31

This says that new types of retailers enter the market as low-status, low-margin, low-price operators and then, if successful, evolve into more voncentional retailers offereing more services with higher operating costs and higher prices.

Front 32

What is scrambled merchandising

Back 32

carrying any product lines they think they can sell profitability

Front 33

What is a corporate chain

Back 33

a firm that own and manages more than one store and -- often its many

Front 34

what are cooperative chains

Back 34

retailer-sponsored groups=formed by independent retailers-that run their own buying organizations and conduct joint promotion efforts