Marketing Chapter Eight

Front 1

creating, distributing, promoting, and pricing products for targeted customers over the Internet

Back 1

E-marketing

Front 2

peer to peer marketing

Back 2

Viral marketing

Front 3

Web based journals in which people can editorialize and interact with other internet usuers

Back 3

Blogs

Front 4

a marketer's ability to identify customers before they make a purchase

Back 4

addressability

Front 5

an identifying string of text stored on a website visitor's computer

Back 5

cookie

Front 6

a sense of group memebership or feeling of belonging by individual members

Back 6

community

Front 7

customers ability to regulate the information the view and the rate and sequence of their exposure to that information

Back 7

control

Front 8

a multi-service website that serves as a gateway to other websites

Back 8

portal

Front 9

refers to how marketing mix components are developed and combined into a marketing strategy in the electronic environment of the web

Back 9

E-marketing strategies and considerations

Front 10

trying to make your product available at the right time and the right place and in the right quanties

Back 10

distribution

Front 11

can use the internet to inform, to entertain, and to persuade target markets to accept organizations product

Back 11

promotion

Front 12

small rectangular, static, or animated ads that typically appear at the top of a web page

Back 12

banner ads

Front 13

Small square or rectangular ads bearing a corporate or brand name or log and usually appearing at the bottom or side of a webpage

Back 13

button ads

Front 14

ads that integrate companies brands and products with the editorial content of certain websites

Back 14

sponsorship ads

Front 15

ads that relate to text or subject matter specified in a web search

Back 15

keyword ads

Front 16

large ads that open in a separate web browser window on top of the website being viewed

Back 16

pop up ads