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9 Cards in this Set
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Social Responsibility An organization's obligation to maximize its positive impact and minimize its negative impact on society. Being a good corporate citizen can result in greater consumer trust and loyalty. Positive Publicity. |
Marketing Citizenship The adoption of a strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders. |
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The Nature of Social Responsibility Many car companies are embracing the electric car as a long-term, socially responsible benefit to their product offerings. |
Marketing Ethics Marketing ethics is a dimension of social responsibility that involves principle and standards that define acceptable conduct. Cause-Related Marketing The practice of linking products to a particular social cause on an ongoing short-term basis. |
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Strategic Philanthropy The synergistic use of organizational core competencies and resources to address key stakeholders's interests and achieve both organizational and social benefits. |
Strategic Philanthropy Home Depot pairs with Peter Facinelli, or Twilight fame, and MasterCard to raise money for Habitat for Humanity |
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Sustainability The potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies. Timberland reports its "Green Index" on all of its footwear. Many products certified green. |
Ethical Issue An identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical. |
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Organizational Corporate Cultural A set of values, beliefs, goals, norms, and rituals that members of an organization share. |
Organizational Culture Bill Gates, reflects the company's organizational culture through his and his wife's person convictions. Microsoft has been elected as one of the World's Most Ethical Companies. |
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Codes of Conduct Formalized rules and standards that describe what the company expects of its employees. |
Implementing Ethical Compliance Firms like Global Compliance have been established to help companies integrate ethical and compliance solutions into their organizations. |
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Social Responsibility Improves Marketing Walmart deals with consumer environment concerns through reducing waste in the supply chain and using alternative fuel in some fleet trucks. |
Sustainability Issue Companies should work toward implementing goals . Eliminate the concept of waste . Make prices reflect the cost . Reinvent the concept of a product |
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Economic Responsibility .Provide a return on investment to their owners and investors .Create Jobs in the community .Contribute goods and services to the ECO |
Legal Responsibility . Marketers are expected to follow all laws and regulations designed to keep U.S. companies' actions within the range of acceptable conduct. . Economic and legal responsibilities are the most basic levels of social responsibility for a good reason. |
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Community Relations Issue . Being a good Community citizen means avoid ing harmful actions that could damage the community. . Marketers can improve a community's quality of life though 1. employment ops 2. economic development 3. Financial contributions towards edu & Health |
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