Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
6 Cards in this Set
- Front
- Back
|
marketing information system (mis) consists of..
|
people, equipment, procedures used to distribute information to marketing decision makers
|
|
|
MIS provides information to the company's...
|
marketing managers
suppliers/resellers |
|
|
Systematic collection and analysis of publicly available information about competitors and developments in the marketplace
|
marketing intelligence
|
|
|
steps in marketing research process
|
Defining the problem
Developing the research plan Implementing the plan Interpreting and reporting the findings |
|
|
types of research
|
causal
descriptive exploratory |
|
|
approaches to primary data collection
|
experiment
survey observation |
