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18 Cards in this Set
- Front
- Back
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consumer behavior |
the actions a person takes in purchasing and using products/services |
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purchase decision process |
the 5 stages a buyer goes through in making choices about which products/services to purchase |
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problem reconition |
perceiving a need |
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information seeking |
seeking a value (internal and external search) |
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alternative evaluation |
assessing value |
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purchase decision |
buying value (whom, when) |
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postpurchase behavior |
consuming/using value |
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cognitive dissonance |
post purchase tension or anxiety |
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involvement |
the personal, social, and economic significance of a purchase to the consumer |
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temporal effect |
time of day, amount of time available (breakfast choices, lunch choices) |
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antecedent states |
customers mood or amount of cash they have on hand |
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motivation |
the energizing force that stimulates behavior to satisfy a need |
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perception |
the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world |
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perceived risk |
anxiety felt because the consumer can't anticipate possible negative outcomes of a purchase |
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learning |
behaviors that result from repeated experience and reasoning |
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attitude |
a tendency to respond to something in a consistently favorable or unfavorable way |
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beliefs |
a consumers perception of how a product or brand performs |
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reference group |
people to whom an individual looks as a basis for self-appraisal or a source of personal standards |
