Marketing: Chapter 4

Front 1

Ethics

Back 1

Moral principles and values that govern the actions and decisions of an individual or group

Front 2

Laws

Back 2

Society's values and standards that are enforceable in the courts.

Front 3

Business Cultures

Back 3

The effective rules of the game, the boundaries between competitive and unethical behavior.

Front 4

Caveat Emptor

Back 4

Let the buyer beware

Front 5

Consumer Bill of Rights

Back 5

Codified teh ethics of exchanged between buyers and sellers.
- Right to:
1. Safety
2. Information
3. Choice
4. To be heard

Front 6

Economic Espionage

Back 6

Clandestine collection of trade secrets or proprietary information about a company's competitors.

Front 7

Code of Ethics

Back 7

A formal statement of ethical principles and rules of conduct.

Front 8

Whistle Blowers

Back 8

Employees who report unethical or illegal actions of their employers.

Front 9

Moral idealism

Back 9

Personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.

Front 10

Utilitarianism

Back 10

The greatest good for the greatest number

Front 11

Social Responsibility

Back 11

The organizations are part of a larger society and are accountable to that society for their actions.

Front 12

Triple- bottom line

Back 12

recognition of the need for organizations to improve the state of people, the planet and profit simultaneously.

Front 13

Green Marketing

Back 13

Marketing efforts to produce, promote, and reclaim environmentally sensitive products.

Front 14

Cause Marketing

Back 14

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

Front 15

Social Audit

Back 15

Systematic assessment of a firm's objectives, stratgies, and performance in terms of social responsibility.