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3 Cards in this Set
- Front
- Back
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Ansoff product - market expansion grid |
A matrix developed by cell, plotting new products and existing products with new products and existing products. The grid provides strategic insights into growth opportunities. |
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Backwards Integration |
A growth strategy by which companies acquire businesses supplying them with products or services E.g. a restaurant chain purchasing a bakery. |
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Concentric diversification strategy |
A growth strategy whereby a company seeks new products that have technological or marketing synergies with existing product lines. |
