Marketing Chapter 3

Front 1

Ethics

Back 1

The moral principles or values that generally govern the conduct of an individual or a group

Front 2

Morals

Back 2

The rules people develop as a result of cultural values and norms

Front 3

Ethical development has three levels

Back 3

1) Preconventional morality
2) Conventional morality
3) Postconventional morality

Front 4

Preconventional Morality

Back 4

Most basic level. Childlike. It is self-centered, selfish and based on what will be immediately punished or rewarded.

Front 5

Conventional morality

Back 5

Moves from an egocentric view to the expectations of society. Loyalty and obedience to the organization become most important. Concerned with whether a decision is legal and how it will be viewed by others.

Front 6

Postconventional morality

Back 6

Morality of the mature adult. Less concerned with how others see them and more concerned with how they see and judge themselves over the long-run. Wonder if something is right as opposed to legal.

Front 7

Seven things that tend to influence ethical decisions

Back 7

1) Extent of ethical problems within the organization
2) Top-management actions on ethics
3) Potential magnitude of the consequences
4) Social consensus
5) Probability of a harmful outcome
6) Length of time between the decision and the onset of consequences
7) Number of people to be affected

Front 8

Code of Ethics

Back 8

A guideline to help marketing managers and other employees make better decisions

Front 9

Corporate social responsibility

Back 9

A business's concern for society's welfare

Front 10

Sustainability

Back 10

The idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.

Front 11

Corporate Social Responsibility has four parts:

Back 11

1) Economic
2) Legal
3) Ethical
4) Philanthropic

Front 12

Pyramid of corporate social responsibility

Back 12

A model that suggests corporate social responsibility is composed of economic, legal, ethical and philanthropic responsibilities and that the firm's economic performance supports the entire structure

Front 13

Green marketing

Back 13

The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment

Front 14

Four norms to consider while making a decision:

Back 14

1) Societal norms
---Newspaper test tells you how society would feel
2) General business norms
---Feelings of the discipline you're a part of
3) Company norms
---Mission, everyday decision making in co
4) Personal norms
---Does the decision feel good inside or are you struggling making it?

Front 15

Moral idealism

Back 15

If any bad occurs, then the action is unethical

Front 16

Utilitarianism

Back 16

Balance good versus bad. If good outweighs bad, then you should follow through with the action