Marketing Chapter 13

Front 1

Retailing

Back 1

All the activities involved in selling goods or services directly to final consumers or their personal, nonbusiness use.

Front 2

Retailer

Back 2

A business whose sales come primarily from retailing.

Front 3

Shopper Marketing

Back 3

Using in-store promotions and advertising to extend brand equity to “the last mile” and encourage favorable point-of-purchase decisions.

Front 4

Specialty Store

Back 4

A retail store that carries a narrow product line with a deep assortment within that line.

Front 5

Department Store:

Back 5

A retail store that carries a wide variety of product lines, each operated as a separate department managed by specialist buyers or merchandisers.

Front 6

Supermarket

Back 6

A large, low-cost, low margin, high volume, self-service store that carries a wide variety of grocery and household products.

Front 7

Convenience Store

Back 7

A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high turnover convenience gods.

Front 8

Superstore

Back 8

A store much larger than a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services.

Front 9

Category Killer

Back 9

A giant specialty store that carries a very deep assortment of a particular line.

Front 10

Service Retailer

Back 10

A retailer whose product line is actually a service; examples include hotels, airlines, banks, colleges, and many others.

Front 11

Discount Store

Back 11

A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.

Front 12

Off-Price Retailer

Back 12

A retailer that buys at less-than-regular wholesale prices and sells at less than retailer.

Front 13

Independent Off-Price Retailer

Back 13

An off-price retailer that is either independently owned and run or is a division of a larger retail corporation.

Front 14

Factory Outlet

Back 14

An off-price retailing operation that is owned and operated by a manufacturer’s and normally carries the manufacturer’s surplus, discontinued, or irregular goods.

Front 15

Warehouse Club

Back 15

An off-price retailer that sells a limited selection of brand-name grocery items, appliances, clothing, and other goods at deep discounts to members who pay annual membership fees.

Front 16

Corporate Chains

Back 16

Two or more outlets that are commonly owned and controlled.

Front 17

Franchise

Back 17

A contractual association between a manufacturer, wholesaler, or service organization and independent businesspeople who buy the right to own and operate one or more units in the franchise system.

Front 18

Shopping Center

Back 18

A group of retail businesses built on a site that is planned, developed, owned, and managed as a unit.

Front 19

Wheel-of-Retailing Concept

Back 19

A concept that suggests new types of retailers usually begin as low-margin, low-price, low-status operations buy later evolve into higher price, higher service operations, eventually becoming like the conventional retailers they replace.

Front 20

Wholesaling

Back 20

All the activities involved in selling goods and services to those buying for relate or business use.

Front 21

Wholesaler

Back 21

A firm engaged primarily in wholesaling activities.

Front 22

Merchant Wholesaler

Back 22

An independently owned wholesale business that takes title to the merchandise it handles.

Front 23

Broker

Back 23

A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.

Front 24

Agent

Back 24

A wholesaler who represents buyers or sellers on a relatively permanent basis, performs only a few functions, and does not take title to goods.

Front 25

Manufacturers’ Sales Branches and Offices

Back 25

Wholesaling by sellers or buyers themselves rather than through independent wholesalers