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16 Cards in this Set
- Front
- Back
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True or False The travel trade is another name for the combination of direct and indirect distribution channels that a hospitality and travel organization uses to make customers aware of, to reserve, and to deliver its services |
False |
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True or False The hospitality and travel industry includes a number of unique middlemen or intermediaries not found in other industries |
True |
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True or False If a hospitality and travel organization plans to use indirect distribution, it is important that a separate promotional mix be developed specifically for travel intermediaries |
True |
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True or False Direct and indirect distribution in the hospitality and travel industry are mutually exclusive; a supplier or carrier cannot use both distribution methods |
False |
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True or False In marrketing to travel intermediaries, it is important to first identify the organization's key feeder market areas |
True |
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Distribution mixes in the industry are different because: |
There is no physical distribution sytstem |
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All the following are travel intermediaries except: Restaurants Incentive travel planners Retail travel agents Tour wholesalers Corporate travel manager |
Restaurant |
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This travel intermediary plans, prepares, markets, and administers travel packages, usually by combining the services of several suppliers and carriers |
Tour wholesaler |
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Statement that reflects the recommended approach to marketing to travel intermediaries |
Suppliers, carriers, and destination areas should treat them as separate target markets |
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This travel intermediary reserves and sells the service of suppliers, carriers, and other intermediaries at locations convenient to travelers |
Retail travel agents |
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A name commonly used in the hospitality and travel industry to refer to all intermediaries is: |
The travel trade |
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These travel intermediaries are normally rewarded for their efforts through commissions paid by carrier and suppliers: |
Retail travel agents |
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These intermediaries prepare special trips that companies and other organizations use as motivational tools in rewarding employees, dealers, and others who meet or exceed objectives |
Incentive travel planners |
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Direct distribution |
The organization assumes total responsibilities for promoting, reserving, and providing services to customers |
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Indirect distribution |
Part of the responsibility for promoting, reserving, and providing services to customers in given to one or more other hospitality and travel organizations or to an online travel company |
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Distribution mix |
The combination of direct and indirect distribution that a hospitality and travel organization uses to make customers aware of to reserve and to deliver its servicesa |
