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11 Cards in this Set

  • Front
  • Back
Marketing Channel
system of marketing institutions that promotes teh physical flow of goods
process of coodinating the flow of information goods and services
physical distribution
activies to move finished goods from the producer to the consumer
marketing intermediary
wholesaler or retailer that operates between producers and consumers

takes the title to goods and stores them
direct channel
marketing channel that moves goods from producer to an ultimate user
direct selling
direct selling strategy designed to establish direct sales contact between producer
dual distribution
network that moves products through more than one marketing channel
reverse channels
channels that return goods to producers
distribution intensity
number of intermediaries though which a manufacture distributs its goods
intensive distribution
channel policy in which a manufacturer of a convenience attempts to saturate the market