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11 Cards in this Set
- Front
- Back
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Marketing Channel
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system of marketing institutions that promotes teh physical flow of goods
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logistics
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process of coodinating the flow of information goods and services
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physical distribution
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activies to move finished goods from the producer to the consumer
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marketing intermediary
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wholesaler or retailer that operates between producers and consumers
middleman |
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wholesaler
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takes the title to goods and stores them
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direct channel
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marketing channel that moves goods from producer to an ultimate user
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direct selling
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direct selling strategy designed to establish direct sales contact between producer
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dual distribution
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network that moves products through more than one marketing channel
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reverse channels
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channels that return goods to producers
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distribution intensity
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number of intermediaries though which a manufacture distributs its goods
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intensive distribution
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channel policy in which a manufacturer of a convenience attempts to saturate the market
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