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12 Cards in this Set
- Front
- Back
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Market-Oriented Era
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-1950 to late 1990's
-based primarily on the consumers needs and wants |
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Sales-Oriented Era
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-1920's to 1950's
-heavily dependent on personal selling and advertising |
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Production-Oriented Era
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-early 1900's
-a good product will sell itself -"the customer can have any color it wants, as longs as it's black" |
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Marketing Mix
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-product
-price -place -promotion |
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Marketing Plan
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-specifies the marketing activities for a specific period of time
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Marketing Exchange
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-the trade of things of value between the buyer and the seller so that each is better off as a result
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Value Based Marketing Era
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-present strategy
-creating value for your product, the relationship of benefits to costs |
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Value co-Creation
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-allowing the customer the opportunity to act as collaborators in creating the product or service
-Nike i.D or My M&M's |
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Transactional Orientation
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-regards the buyer-seller relationship as merely a series of individual transactions
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Relational Orientation
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-based on the philosophy that buyers and sellers should develop long term relationships
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Customer Relationship Management (CRM)
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-a business philosophy and set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued customers.
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Supply Chain
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Raw Materials to Manufacturer to Retailer to Consumer
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