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5 Cards in this Set
- Front
- Back
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Need |
A ______ occurs when a person feels deprived of basic necessities such as food, clothing, and shelter. |
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Want |
A _____ is a need that is shaped by a person's knowledge, culture, and personality. |
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Product |
A good, service, or idea to satisfy the consumer's needs. |
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Price |
What is exchanged for the product. |
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Promotion |
A means of communication between the seller and buyer. |
