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11 Cards in this Set
- Front
- Back
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business marketing
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marketing to firms, governments, or not for proit organization
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organizational buyers
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manufacturers,wholesalesr, retailers, and government agencies that buy goods and services for their own use or for resale
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North American Industry Classifaction System (NAICS)
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Provides common industry definitions for canada, mexico, and the US
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derived demand
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demand for industrial products and services driven by deman for consumer products and services
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supply partnership
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relationship between a buyer and supplier that adopt mutually beneficial objectives, policies and procedures.
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Organizations buying behavior
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process by which organizations determine the need for goods and then choose among alternative suppliers
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buying center
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group of people in an organization who participate in the buying process
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buy classes
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three types of organizational buying situations: new buy, stright buy, and modified rebuy
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emarketplaces
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online trading communites that bring together buyers and suppliers organizations
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traditonal auction
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occurs when a seller puts an item up for sale and would be buyers bid in competition with eachother
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reverse auction
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occurs when a buyer communicates a need for something and would be suppliers bid in competition with eachother
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