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14 Cards in this Set

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Environmental scanning
processof acquireing information on events outside the organization to identify and interpret potential trends
social forces
demographic characteristices of the population and its values
demographics
description of a population according to characteristics such as age, gender, ethnicity, income and occupation
baby boomers
generation of children born between 1946 and 64
Generation X
Members of the U.S. population born between 65 and 76
Generation Y
the 72 million americans born between 1977 and 94
multicultural marketing
marketing programs that reflect unique aspects of different races.
Culture
set of values, ideas, and attitudes that are learned and shared amoung the members of a group
Technology
Inventions from applied science or engineering research
marketspace
information-and communication-basedelectronic exchange environment exchange enviornment occupied by digitized offerings
competition
alternative firms that could provide a product to satisfy a specific markets needs
regulation
restrictions state and federal laws place on business
consumerism
a movement started to increase the influence, rights, and power of consumers.
self regulation
alt. to government control where and industry attempts to police itself