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14 Cards in this Set
- Front
- Back
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Environmental scanning
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processof acquireing information on events outside the organization to identify and interpret potential trends
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social forces
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demographic characteristices of the population and its values
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demographics
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description of a population according to characteristics such as age, gender, ethnicity, income and occupation
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baby boomers
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generation of children born between 1946 and 64
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Generation X
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Members of the U.S. population born between 65 and 76
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Generation Y
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the 72 million americans born between 1977 and 94
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multicultural marketing
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marketing programs that reflect unique aspects of different races.
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Culture
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set of values, ideas, and attitudes that are learned and shared amoung the members of a group
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Technology
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Inventions from applied science or engineering research
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marketspace
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information-and communication-basedelectronic exchange environment exchange enviornment occupied by digitized offerings
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competition
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alternative firms that could provide a product to satisfy a specific markets needs
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regulation
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restrictions state and federal laws place on business
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consumerism
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a movement started to increase the influence, rights, and power of consumers.
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self regulation
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alt. to government control where and industry attempts to police itself
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