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8 Cards in this Set
- Front
- Back
4 types of institutional advertising
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1- advocacy
2- pioneering 3- competitive 4- reminder |
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2 types of advertising
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1- product
2- institutional |
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whats the purpose of institutional advertising?
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to build goodwill or an image for an organization
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3 types of product advertising
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1- pioneering
2- competitive - also uses comparitive adver 3- reminder - also uses reinforcement adver |
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advertising
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any paid form of nonpersonal communication about an organization, a good, a service or an idea by an identified sponsor
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3 steps to effectively manage a new poduct advertisement
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1- develop
2- execute 3- evaluate |
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3 types of appeals used in conjunction w/ informational & persuasive content
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fear
humorous sex |
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whats an effective some companies use to advertise their products and what is a potential shortcoming of this
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they use celebrities in their ads
the celebrity image may be tarnished and therefore be inconsistent w/ the image |