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3 Cards in this Set
- Front
- Back
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Outline the stages in strategic and market planning |
- Situation analysis: where are we now? - Objectives/goals: where do we want to be - Strategies: what's the best way to get there - Tactics: What's the best way to get there? - Implementation: Who's going to do it, and when? - Control: Are we on the right track |
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Explain with examples the tools for a situation analysis including the BCG matrix and the market product strategies |
- Corporate-level strategy -analysingcompetitive industry structure (Porter’s 5 Forces) - Business-level strategy -business portfolio analysis (BCG) - SWOT analysis |
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