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Outline the stages in strategic and market planning
- Situation analysis: where are we now?
- Objectives/goals: where do we want to be
- Strategies: what's the best way to get there
- Tactics: What's the best way to get there?
- Implementation: Who's going to do it, and when?
- Control: Are we on the right track
Explain with examples the tools for a situation analysis including the BCG matrix and the market product strategies
- Corporate-level strategy -analysingcompetitive industry structure (Porter’s 5 Forces)
- Business-level strategy -business portfolio analysis (BCG)
- SWOT analysis
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