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10 Cards in this Set
- Front
- Back
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Social Responsibility |
The obligation of marketing organizations to do no harm to the social environment and, wherever possible, to use their skills and resources to enhance that environment. |
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Sales Promotion |
The media and non-media marketing pressure to the consumer, retailer, or wholesaler in order to increase consumer demand. |
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Distribution |
The marketing and carrying of products to consumers. |
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Consumer |
Traditionally, the ultimate user of goods, ideas, and services. |
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Customer |
The actual or prospective purchaser of products or services. |
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Metrics |
A system of measures that helps to quantify particular characteristics. |
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Benefits approach |
A sales approach in which the salesperson states an advantage of the product or service that will satisfy a prospect's need. |
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Competition |
The rivalry among sellers trying to achieve such goals as increasing profits, market share, and sales volume by varying the elements of the marketing mix: price, product, distribution, and promotion. |
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Monopoly |
The complete control of an economic good for which there is no substitute. |
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B2B |
A business that markets its products or services to other businesses. |
