Marketing 1(2)

Front 1

Major Decisions in International Marketing

Back 1

1. Deciding whether to go
2. Deciding which markets to enter
3. Deciding how to enter
4. Deciding on the marketing program
5. Deciding on the marketing organization

Front 2

Four stages of internalization

Back 2

1. No regular export activities
2. Export via independent agents
3. Establishing sales subsidiaries
4. Esatblishing production facilities abroad

Front 3

Five modes of entry into Foreign Markets

Back 3

1. Indirect Exporting
2. Direct Exporting
3. Lisencing
4. Joint Ventures
5. Direct Investment

----> commitment, risk, control, profit potential

Front 4

Direct Exporting Methods

Back 4

1. Domestic-based export department
2. Overseas sales branch or subsidiary
3. Traveling Exports Sales Representatives
4. Foreign Based Distributors or agents

Front 5

Advantages of Global Marketing

Back 5

1. Economies of Scale
2. Lowering Marketing Kosts
3. Power and Scope
4. Consistency in brand image
5. Ability to Leverage
6. Uniformity of Marketing Practices

Front 6

Disadvantages of Global Marketing

Back 6

1. Differences in consumer needs, wants, usage patterns
2. Differences to consumer response to marketing mix
3. Differences in brand developement process
4. Differences in environment

Front 7

Cultural Dimensions

Back 7

1. Individualism vs. Collectivism
2. High vs. Low Power Distance
3. Feminine vs. Masculine
4. Weak vs. Strong Uncertainty Avoidance

Front 8

Price Choices

Back 8

1. Set Uniform Prices Everywhere
2. Set market-based price in each country
3. Set a cost-based price in each country

Front 9

Globalizatoin Oragnization Strategies

Back 9

1. World as Single Market
2. Multinational
3. Glocal

Front 10

Marketing Debate

Is the world coming closer together?

Back 10

1. People are becoming more and more similar
2. The differences between people of different cultures far outweigh their similarities