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21 Cards in this Set
- Front
- Back
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3 Kinds of Research Design
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1 - exploratory
2 - descriptive 3 - causal |
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Exploratory
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little knowledgeability of problem area, generation of ideas/solution
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Descriptive
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lot of knowledgeability of the problem area, concerned with testing ideas and solutions
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Causal
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the most knowledgeability of the problem area, concerned with testing ideas and solutions
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Purposes of Exploratory Research
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- gain familiarity within the problem area
- helps clarify concepts - helps establish research priority |
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Hypothesis
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a statement of conjecture about relationships between or differences between two or more variables of interest
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Research Problem Statement breakdown
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break down general problem statement into a number of more manageable subproblems
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Prioritize hypothesis'
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are they actionable or non-actionable
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Relationship between exploratory research and qualitative data
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-qualitative data associated with exploratory research (comes earlier in research process)
- can also play role confirming research |
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Exploratory Research Ways
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1 - literature search
2 - experience survey 3 - analysis of selected cases |
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Literature Search
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- doing ones homework
- deals with secondary data - relatively quick and inexpensive |
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Experience Survey
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- also known as Key Informant Survey
- deals with someone who is an expert |
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Analysis of Select Cases
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- benchmarking = company can learn from best practices of other company
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Qualitative Research Ways
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1 - Focus Groups
2 - Depth Interviews 3 - Projective Techniques 4 - Ethnographics 5 - Observational Methods |
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Focus Group
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- 8-12 people
- Similar make up and background (don't want polarization in the group) |
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Depth Interviews
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- 1 on 1
- Highly unstructured/open-ended - interview plays key role -small sample size/expensive |
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Projective Techniques
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- deals with unconscious motivation
- word association test - sentence completion - story telling |
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Ethnograpics
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- observation in the field
- involves people to live in and interact with members of community they are studying |
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Observational Methods
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- physical trace evidence
- content analysis |
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Physical Trace Evidence
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- archeology
- forensics - palentology |
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Content Analysis
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- content of ads over time
- changes in roles of women and minorities |
