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26 Cards in this Set
- Front
- Back
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Process of continuously and profitably satisfying target customers needs wants and expectation superior to competition. |
Marketing |
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Is composed of people or organization that have the need, the ability the willingness and the authority to pay for their purchase |
Market |
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Always consider the strength and weakness of his company in serving the need and wants of their market. |
Marketer |
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Which may be trade intermediaries or end users are people or organization buying from you, to satisfy the needs, wants and expectation of target market. |
Customer |
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Those with services that cab offer similar benefit to your customer |
Competitors |
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The output of 3c's is called |
Key Result Areas |
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input and output of marketing |
Company profit sales costumer competition market shares |
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who use the product/services |
New users |
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who can still use the product or service |
extended |
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for what purpose is the product and servives |
New usage |
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when and in what occassion is the product and services used |
More usage |
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What are the 4U's of growing sales |
New user, extended users, new usage, more usage |
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Is the ratio of brand sales vs the total sales in your market |
Market share |
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Is indispensable component for a firm to continously satisfy customer, However, must always go hand in hand w/Honor |
Profit |
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is a marketing strategy a company uses to determine if it can produce a viable product consumers wants or needs whether the company can produce enough product to fill the need |
Traditional concept Marketing |
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focuses on the internal potential of the company and not based on the desire and needs of market |
Product Concept |
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Refers to the idea that people will buy more goods and advertising done aggressively to push them in the market |
Sales Concept |
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A philosophy which states that organization must try hard to find out and satisfy the needs and wants of consumers while at the same time accomplishing the organizational goal |
Marketing Concept |
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an approach that centers on maintaining and improving value added ling term relationship with current customer distribution dealers and supplies |
Relationship Concept Marketing |
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views that organization must satisfy that needs of customers in a manner that gives for society benefits |
Societal Marketing Concept |
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are used to check that the marketing activities of a company are on track. |
KEY PERFORMANCE INDICATOR |
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What are the qualities of developing marketing goals |
Attainablity, Consistency, comprehensive, Intagibility |
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goals must be realistic so that important parties who will be reaching must see each goal as reasonable |
Attainability |
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Management should exert to set goals that are consistent with one another |
Consistency |
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simply it means that each functional area must be able to formulate its owns goals that are ralated to the organization goals |
Comprehensiveness |
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Planners often confuse goals with strategic objectives and even tactics |
Intangibility |
