Marketing 101 Distribution, Logistics And Retailing

Front 1

supply chain

Back 1

companies that engage in activities necessary to turn raw materials into a good or service

Front 2

supply chain management

Back 2

management of flows among companies in the supply chain to maximise total profitability

Front 3

channel of distribution

Back 3

series of companies that facilitates the movement of a product from the producer to the final customer

Front 4

channel intermediaries

Back 4

companies (retailers) who help move a product from the producer to the customer.

Front 5

bulk breaking

Back 5

dividing larger quantities of goods into smaller lots in order to meet the needs of buyers.

Front 6

creating assortments

Back 6

providing a variety of products in one location to meet the needs of buyers

Front 7

disintermediation

Back 7

elimination of some layers of the channel of distribution in order to cut costs and improve the efficiency of the channel

Front 8

knowledge management

Back 8

comprehensive approach to collecting, organizing, storing and retrieving information about companies supply chain

Front 9

wholesaling intermediaries

Back 9

companies that handle the flow of products from the manufacturer to the retailer

Front 10

independent intermediaries

Back 10

channel intermediaries that are not controlled by any manufacturer but instead do business with any different manufacturers

Front 11

merchant wholesalers

Back 11

intermediaries that buy goods from manufacturers and sell them to retailers and other customers