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16 Cards in this Set

  • Front
  • Back
Logistics
the transporting, storing, and handling of goods to match target customes' needs with a firm's marketing mix--both within individual firms and along a channel of distribution
Chain of supply:
the complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate and finished products, and distributing them to customers.
Containerization:
grouping individual items into an economical shipping quantity and sealing them in protective containers for transit to the final destination.
Customer service level:
how rapidly and dependably a firm can deliver what customers want.
Distribution center:
a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.
Electronic data interchange (EDI):
an approach that puts information in a standardized format easily shared between different computer systems.
Freight forwarders:
transportation wholesalers who combine the small shipments of many shippers into more economical shipping quantities.
inventory
the amount of goods being stored.
Physical distribution (PD):
the transporting, storing, and handling of goods to match target customers' needs with a firm's marketing mix--both within individual firms and along a channel of distribution.
Physical distribution (PD) concept:
all transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system which seeks to minimize the cost of distribution for a given customer service level.
Piggyback service:
loading truck trailers or flat-bed trailers carrying containers on railcars to provide both speed and flexibility.
Private warehouses:
storing facilities owned or leased by companies for their own use.
Public warehouses:
independent storing facilities.
Storing:
the marketing function of holding goods.
Total cost approach:
evaluating each possible PD system and identifying all of the costs of each alternative.
Transporting
the marketing function of moving goods.