Marketing 1

Front 1

Wat is marketing management

Back 1

The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.

Front 2

Wat is the aim of marketing

Back 2

To make selling superflous.

Front 3

What is marketed?

Back 3

1. Services
2. Products
3. Events
4. Exepriences
5. Persons
6. Places
7. Ideas

Front 4

Demand states

Back 4

1. Negative
2. Non existent
3. Latent
4. Irregular
5. Declining
6. Unwholesome
7. Overfull
8. Full

Front 5

Company Orientations

Back 5

1. Production
2. Product
3. Selling
4. Marketing

Front 6

Factors Influencing Marketing Strategy

Back 6

1. Demographic/Economic Environment
2. Technological/Physical Environment
3. Political/ Legal Environment
4. Social/Cultural Environment

Front 7

Marketing Mix Strategy
Offering Mix

Back 7

Company->

1. Products
2. Services
3. Prices

Front 8

Marketing Mix Strategy
Communications Mix

Back 8

1. Advertising
2. Sales Promotion
3. Events and Experiences
4. Public Relations
5. Direct Marketing
6. Personal Selling

Front 9

Marketing Mix
The Four P's

Back 9

1. Product
2. Price
3. Promotion
4. Place

Front 10

The Marketplace isn't wat it used to be

Back 10

1. Changing Technology
2. Globalization
3. Deregulation
4. Privatization
5. Empowerment
6. Customization
7. Convergence
8. Desintermediation

Front 11

Marketing Core Concepts

Back 11

1. Needs, wants and demands
2. Segmenting, Targeting, Positioning
3. Values and Costs
4. Percieved Value, Expectation and Satisfactions
5. Marketing Channels
6. Supply Chain
7. Competition
8. Marketing Environment