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18 Cards in this Set
- Front
- Back
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Bidder list
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a list of firms believed by merging two previously given items
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business marketing
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th marketing of goods and services to companies, gov or non for profit organizations for us in the creation of goods and services .
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buying classes
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Consists of tree types of organizational buying situations : straight rebuy, new buy, and modified rebuy.
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buying center
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the group of people in an organization who participate in the buying process and share common goals risk and knowledge important to a purchase decision.
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derived demand
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the demand for industrial products and services is driven by or derived from demand for consumer products.
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e-marketplaces
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online trading communities that bring together buyers and supplier organization to make possible the real time exchange of information.
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ISO 9000
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standards for certification of manufactures quality
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make-buy decisions
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an evaluation of whether components and assemblies will be purchased from outside suppliers or build by the company itself
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North american classification system ( NAICS)
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provides common industry definition for n. america
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Organizational buyers
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those manufactures, wholesales retailers and government agencies that buy goods and service for their own use or for resale
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organizational buying behavior
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the decision making process that organizations use to establish the need for products and services and identify evaluate and choose among alternative brands and suppliers
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organizational buying criteria
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the set of values ideas attitudes, of suppliers products and services and the capabilities of the supplier itself.
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reciprocity
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an industrial buying practice in which two organization agree to purchase each others products and services.
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revers auction
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in e-marketplace it is an online auction in which a buyer communicates a need for a product or service and would be suppliers are invited to bid.
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supplier development
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the deliberate effort by organizational buyers to buy build relationships that shape suppliers products, services and capabilities fit a buyers needs and those of its customers.
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supply partnership
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a relationship that exist when a buyer and its supplier adopt manually beneficial objectives policies and procedure for the purpose of lowering the cost or increasing the value of products ..to ultimate customer.
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traditional auctions
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in e-marketing it is online auction in which a seller puts an item up for sale and would be buyer are invited to bid.
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value analysis.
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a systematic appraisal of the design quality and performance of a product to reduce purchasing cost.
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