Mar 3023 Chapter 5

Front 1

attitude

Back 1

a learned predisposition to respond to an objective or class of objects in a consistently favorable or unfavorable way

Front 2

beliefs

Back 2

a consumers subjective perception of how a product or brand performs on different attributes based on personal experience, ads and other people .

Front 3

cognitive dissonance

Back 3

the feeling of postpurchase psychological tension or anxiety consumer may experience when faced with two or more highly attractive alternatives .

Front 4

consideration set

Back 4

the group of brand that consumer would consider acceptable

Front 5

consumer behavior

Back 5

the actions a person takes in purchasing and using products and services.. mental and social that come before and after.

Front 6

consumer socialization

Back 6

the process by which people acquire the skills, knowledge and attitudes necessary to function as consumers.

Front 7

evaluative criteria

Back 7

factors that represent both the objective attribute of brand and the subjects ones a consumer uses to compare different products and bands.

Front 8

family life cycle

Back 8

formation to retirement, each phase with identifiable purchasing behaviors.

Front 9

involvement

Back 9

the personal, social and economical significance of the purchase to consumer .

Front 10

learning

Back 10

the behavior that results from repeated experience and behaviors.

Front 11

lifestyle

Back 11

a mode of living that is identified by how people spend their time and resources, what they consider important in their environment.

Front 12

motivation

Back 12

the energizing force that stimulates behavior to satisfy a need.

Front 13

opinion leaders

Back 13

individuals who indirectly or directly socially influence those around them.

Front 14

perceived risk

Back 14

the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes that there are may be negative consequences.

Front 15

perception

Back 15

the process by which an individual selects organizes and interprets information to create a meaningful picture of the world.

Front 16

personality

Back 16

a persons consistent behaviors or responses to recurring situations.

Front 17

purchase decision process

Back 17

1) problem recognition,(2) information gathering (3) alternative evaluation (4) purchase decision (5) post purchase behavior

Front 18

reference groups

Back 18

People to whom an individual looks as a basis for self-appraisal or as a source of personal standards.

Front 19

self-concept

Back 19

the way people see themselves and the way they believe others see them.

Front 20

situational influence

Back 20

five aspects of the purchase situation that impacts the consumers' purchase decision (1) the purchase task (2) social surroundings (3) physical surroundings (4) temporal effects (5) antecedent states.

Front 21

subliminal perception

Back 21

seeing or hearing messages without being aware of them.