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6 Cards in this Set
- Front
- Back
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Assumptions of Culture |
Ignore: irrelevant Minimise: threat Utilise: opportunity |
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HQ/Subsidiary |
Ignore: ethnocentric Minimise: poly/regio Utilise: geo |
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Benefits |
Ignore: standardisation Minimise: localisation Utilise: innovation |
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Communication |
Ignore: top-down Minimise: top-down and bottom-up Utilise: all channels |
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Challenge |
Ignore: gaining acceptance Minimise: achieving coherence Utilise: leveraging differences |
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Concern |
Ignore: inflexibility Minimise: fragmentation Utilise: confusion |
