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4 Cards in this Set
- Front
- Back
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Sales Subsiary |
-Marketing + Subsidiary -Economy of scales can be achieved by teh sales of this Subsiary |
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Autonomous (Local) Subsidiary |
-operates as a local firm -managed by locals -product adaptation (autonomity) |
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Implementer Subsidiary |
-narrow range of products -low autonomy level -lower focus on local market |
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Qualified Subsidiary |
-transnational approach -high autonomy reading on a global scale -wide range of products -strong influence on other subsidiaries ( FORD GERMANY VS FORD US) |
