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9 Cards in this Set
- Front
- Back
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Hello AMC Theater board, my name is Jenny; we are sales representatives of Lou Malnati’s Pizzeria.
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Today, we are here to propose the collaboration of AMC Theaters with Lou Malnati’s Pizzeria. We would like to have our classic deep dish pizza be a permanent addition to the concession stands in the movie theater. We feel AMC Theatres is a good location to sell our pizza because it draws in a wide variety of people from Vernon Hills, where people are already familiar with our brand of pizza and newcomers and loyal customers can come to buy it also.
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We are offering our classic sausage pizza for meat lovers at $6.00 a slice, and the cheese pizza for cheese-lovers and vegetarians at $5.95 a slice.
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The first ingredient is thick slices of mozzarella cheese that are placed directly on the dough. Then additional ingredients like mushrooms, onions and sausage are spread on top of the cheese. The pizza is then topped with a tomato sauce made with whole chunks of tomatoes. In particular, A "Lou-Mal" pie uses a "sausage patty," which is a single patty of Italian sausage below the layer of tomato chunks or sauce. These ingredients are very healthy and still delicious!
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One question we asked was if they ever had pizza for dinner.
Of course, a great majority of 95% said that they did. This question was asked just to confirm the estimation that many people would possibly buy pizza at the concession stands if we had made it available. |
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A third question we asked was if they had ever tried Lou Malnati’s or Deep Dished pizza, and 91% of all people said they have. This is significant information because it shows that people are familiar with our brand line of pizzas already and would not be as confused as to what type of pizza we would be serving, because it is different than other traditional pizzas.
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This question basically summarizes the questions before it and why we are even pitching lou malnati’s at AMC in the first place.. It shows that if people are generally seeing movies around DINNER time, and are willing to eat pizza while watching their movie, that selling pizza at the concessions stands would be wise because people are most likely to purchase it due to its affordable price and convenient location of being right in the movie theaters at the right time.
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And also because most movie theaters dont usually offer dinner items to eat during their movies, it will make AMC movie theaters stand out and have people kind of excited to try something new as it would be pretty convenient to have dinner right on their laps.
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All in all, I hope that its clear to you why the relationship between AMC Movie Theaters and Lou Malnati’s would be mutually beneficial.
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9
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