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16 Cards in this Set
- Front
- Back
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What is Communications
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It's how we interact with our entire world -- it is a "process" not something static.
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Intraersonal Communication
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Communication we carry with ourselves.
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Interpersonal Communication
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How two or more people communicate with one another.
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Mass Communications
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Process when anindividual or group communicates with large, mixed audience.
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Mass Media
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the TOOLS to communicate with a large audience.
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Two steps involved in Encoding
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Preparing message, then broadcasting it.
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Sender Message Channel Receiver (SMRC) transmission model.
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Model that sees process between sender and reciever as a process between one and many.
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The Channel
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actual medium used to transmit message.
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Receiver
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People who "recieve" sent message; decode and interpret to something they can understand.
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Several types of "noise"
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semantic, environmental, mechanical
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Ritual Model
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Model that looks at the how and why the audience consumes the media they do.
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Publicity Model
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Model that suggests the a topic is covered to make it important rather than convey specific information
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Reception Model
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Studies how audience receives and interprets the media -- how they shape meaning into a give thing.
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Media Literacy
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The audience's understanding of the media industry, the messages delivered, and the roles the media plays in society.
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Four Dimensions of Media Literacy
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Cognitive, emotional, moral, and aesthetic
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Seven Truths About the Media
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1) Media is important to our lives
2) No mainstream 3) Margin moves to center 4) Nothing's new 5) New media scary 6) Activisim and Analysis = different 7) No "they" |
