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15 Cards in this Set
- Front
- Back
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What are the elements of Public Relations?
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Major:
Management Function, Planned activity, communication Minor: Research based social science, Socially responsible |
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What is press agentry?
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A person whose work is to get publicity for an individual or an organization
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What is NOT Public relations?
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labor relaions, employee relations, consumer relations, and product advertising
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What is publicity?
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INfo about an event, individual, or product, appears as a news item or feature story; material submitted to news departments
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How is Journalism different from PR?
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Provides "objective" info, communicate with mass audience, and single channel for media employer
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What is the difference between PR and marketing?
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Marketing makes $$ for organizations, and builds markets for goods and services
PR saves $$ for an organization, and builds realtionships and good will |
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WHat is the process of PR (4)
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Research, Planning, communication, evaluation
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WHat are the 4 models of PR
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Press agentry, 2-way symmetrical, 2-way Asymmetrical, and public info
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What is the 2-way symmetrical model?
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gain mutual understanding with balanced effects, based on research, uses communication to manage conflict and understand strategic publics, based on negotiation and compromise, and most ethical
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What is another definition of PR?
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it is the art and science of creating, altering, and strengthening or overcoming public opinion
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WHat are the PR organizational structures?
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Agencies, Corporations, government, non-profit and trade organizations, and independent consultants
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WHat are some PR activities?
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Photography, community relations, government relations, philanthropy, internal communications, speeches, product promotion,sponsorships, film tape and slides, T.V., and internet
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What is the Press agentry model?
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Propoganda is purpose, one-way communication that is often incomplete, distorted, or only partially true, and communication is only viewed as telling not listening, and little research is used
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What is the public info model?
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dissemenation of info, not with persuasive intent. Uses controlled media (direct mail, brochures, and newsletters)
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WHat is the 2-way Asymmetrical model?
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scientific persuasion thru messages developed by research. ANy change needed to resolve a conflict must come from the public, not from the organization.
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