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15 Cards in this Set
- Front
- Back
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Different types of media |
-TV -Radio -Magazine -Newspaper -Out of home -Internet -Direct Mail
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TV Pros |
-sight and sound -mass coverage (maybe) -high reach (maybe) -low CPMS -Prestige |
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TV Cons |
-Broad audiences -short message life -expensive -clutter |
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Radio pros |
-local -cheap -good for frequency -very flexible -narrow audiences -great creative options |
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radio cons |
-audio only -clutter -hard to get attention -perishable message |
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magazine pros |
-narrow audiences -good environment -quality -long life |
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magazine cons |
-not flexible -visual only -clutter |
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newspaper pros |
-good coverage -relatively cheap -very flexible -coupon delivery -can target via section or geography |
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newspaper cons |
-low readership -short life -clutter -poor picture quality |
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out of home pros (billboard, transits, bus shelter ads) |
-location -repetition -impact |
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out of home cons (billboard, transits, bus shelter ads) |
-must be brief -availability |
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internet pros |
-selective audience -flexible -interactive |
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internet cons |
-irritation (pop-ups, banners) -clutter -limited reach |
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direct mail pros |
-selectivity -lots of space |
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direct mail cons |
-junk mail -clutter -expensive |
