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48 Cards in this Set

  • Front
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Rating Formula
Rating = impressions (000)/universe (000) x 100
Gross Rating Points Formula
Reach x Frequency = Gross Rating Points
CPM Formula (Cost Per Thousands)
CPM = (total cost / total impressions) x 1000
CPP Formula (Cost Per Point)
CPP = Total Cost / Total GRPs
Magazine Strengths
Targetability
Consumer Attention
Magazine Weaknesses
Geo Selectivity
Frequency
Flexibility
Network TV Strengths
High Reach
Network TV Weaknesses
Targetability
Geo Selectivity
Flexibility
Local TV Strengths
Geo Selectivity
High Reach
Local TV Weaknesses
Targetability
National Cable TV Strengths
Frequency
National Cable TV Weaknesses
Geo Selectivity
Flexibility
Local Cable TV Strengths
Geo Selectivity
Frequency
Local Cable TV Weaknesses
Targetability
Syndication Strengths
none
Syndication Weaknesses
Geo Selectivity
Flexibility
Network Radio Strengths
Frequency
Network Radio Weaknesses
Geo Selectivity
Flexibility
Consumer Attention
Local Radio Strengths
Geo Selectivity
Frequency
Flexibility
Local Radio Weaknesses
High Reach
Consumer attention
Alt. Radio Strengths
Targetability
Frequency
Flexibility
Alt. Radio Weaknesses
High Reach
Consumer Attention
Newspaper Strengths
Flexibility
Consumer Attention
Newspaper Weaknesses
Frequency
Billboard Strengths
Geo Selectivity
High Reach
Billboard Weaknesses
Targetability
Flexibility
Consumer Attention
Transit Strengths
Geo Selectivity
Consumer Attention
Transit Weaknesses
High Reach
Flexibility
Stadium Strengths
Targetability
Geo Selectivity
Consumer Attention
Stadium Weaknesses
Frequency
Flexibility
Internet Display Strengths
Targetability
Geo Selectivity
Flexibility
Internet Display Weaknesses
Consumer Attention
Paid Search Strengths
Targetability
Frequency
Flexibility
Paid Search Weaknesses
NONE
Mobile Strengths
Geo Selectivity
Consumer Attention
Mobile Weaknesses
High Reach
Frequency
Magazine Measurement and Currency
Measurement: MRI and ABC
Currency: GRP and Cric.
Television Measurement
Nielsen
Local Cable Currency
Cost/Spot

All other TV: GRP and TRP
Network and Local Radio Measurement and Currency
Measurement: Arbitron
Currency: GRP and AQH
Alt Radio Measurement and Currency
Measurement: ??
Currency: CPC
Newspaper Currency and Measurement
Measurement: Scarborough and ABC
Currency: Circ.
Billboard Measurement and Currency
Measurement: TAB
Currency: GRP
Transit Measurement and Currency
Measurement: TAB
Currency: Impressions
Stadium Measurement and Currency
Measurement: Scarborough
Currency: Impressions
Internet Display Measurement and Currency
Measurement: Varies
Currency: CPC and Impressions
Paid Search Measurement and Currency
Measurement: Google
Currency: CPC
Mobile Measurement and Currency
Measurement: Varies
Currency: Impressions and CPC